Label Preeti Goyal: Where Traditional Craftsmanship Meets Contemporary Fashion in Shahpur Jat, Delhi
Discover Label Preeti Goyal, a premier fashion boutique in Shahpur Jat, Delhi, offering exquisite traditional and contemporary Indian wear. Founded by designer Preeti Goyal, specializing in bridal collections and custom ethnic fashion since 2006.

Introduction
Nestled in the heart of Delhi's most vibrant fashion district, Shahpur Jat stands as a testament to India's evolving style landscape. This charming urban village, located near the historic Siri Fort ruins, has transformed into a thriving fashion hub that attracts designers, fashion enthusiasts, and discerning shoppers from across the country. The narrow lanes adorned with colorful murals house some of the most innovative fashion boutiques, making it the ultimate destination for wedding shopping and contemporary Indian wear.
Among the constellation of designer stores that define Shahpur Jat's fashion identity, Label Preeti Goyal (Just 3 Preety) emerges as a distinguished choice for modern couples and fashion-forward individuals. Under the creative vision of designer Preeti Goyal, this boutique has carved a unique niche in Delhi's competitive fashion ecosystem, offering an exquisite blend of traditional Indian craftsmanship and contemporary design sensibilities.
Label Preeti Goyal (Just 3 Preety)
Brand Name: Label Preeti Goyal (Just 3 Preety)
Full Address: 253, First Floor, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049
Nearest Landmark: Siri Fort, Hauz Khas Metro Station (9-minute walk)
Year of Establishment: 2006
Founder: Preeti Goyal
Preeti Goyal, the visionary behind Label Preeti Goyal (Just 3 Preety), has dedicated herself to "Redefining Traditional Indian Craftsmanship." With nearly two decades of experience in the fashion industry, she has built a reputation for creating garments that honor India's rich textile heritage while catering to the contemporary woman's lifestyle needs. Her journey began with a passion for preserving traditional Indian embroidery techniques and translating them into modern, wearable art pieces.
Unique Selling Proposition (USP)
Label Preeti Goyal distinguishes itself through its commitment to authentic Indian craftsmanship combined with contemporary design philosophy. The brand's core strength lies in its ability to create timeless pieces that seamlessly transition from traditional ceremonies to modern celebrations.
The boutique's signature approach involves:
- Heritage Preservation: Meticulous attention to traditional embroidery techniques and textile artistry
- Contemporary Relevance: Modern silhouettes and styling that appeal to today's fashion-conscious consumers
- Quality Craftsmanship: Premium fabrics and exceptional attention to detail in every garment
- Personalized Service: Customized solutions for individual style preferences and occasion requirements
Products/Services Offered
Label Preeti Goyal specializes in a comprehensive range of women's ethnic and fusion wear, with particular expertise in:
Key Offerings:
- Bridal Collection: Exquisite lehengas, sarees, and Indo-western ensembles for brides
- Festive Wear: Traditional and contemporary outfits for celebrations and ceremonies
- Casual Ethnic: Kurtis, leggings, and other comfortable ethnic wear for everyday styling
- Fusion Fashion: Modern interpretations of traditional Indian garments
- Accessories: Complementary accessories to complete the ethnic ensemble
Signature Collections:
- Bridal Heritage Collection: Traditional wedding outfits with intricate handwork
- Contemporary Classics: Modern ethnic wear for the working woman
- Festive Glamour: Statement pieces for special occasions and celebrations
Style & Specialization
Label Preeti Goyal's design aesthetic centers around the seamless fusion of traditional Indian textiles with contemporary fashion sensibilities. The brand specializes in:
- Traditional Embellishments: Expert use of embroidery, mirror work, and traditional Indian textile techniques
- Modern Silhouettes: Contemporary cuts and fits that flatter the modern Indian woman
- Color Palette: Rich, vibrant colors balanced with subtle, sophisticated tones
- Fabric Selection: Premium quality fabrics ranging from traditional silks to modern blends
- Versatile Styling: Pieces that can be styled for both traditional and contemporary occasions
Price Range
Label Preeti Goyal caters to the mid to premium segment of the ethnic wear market. While specific pricing varies based on design complexity and fabric choice, the brand offers accessible luxury that provides excellent value for the quality and craftsmanship delivered. Custom pricing is available for bridal orders and special occasion wear, ensuring each piece meets the client's specific requirements and budget considerations.
Clientele & Notable Work
The boutique attracts a diverse clientele including:
- Modern Brides: Women seeking unique bridal wear that blends tradition with contemporary style
- Working Professionals: Career-oriented women looking for elegant ethnic wear for office and social events
- Fashion Enthusiasts: Style-conscious individuals who appreciate quality craftsmanship and unique designs
- Wedding Attendees: Guests seeking appropriate attire for Indian weddings and celebrations
- NRI Customers: International clients looking for authentic Indian fashion pieces
The brand has built a loyal following among Delhi's fashion-forward community and continues to attract customers from across India who visit Shahpur Jat specifically for their distinctive collections.
Add-On Features
Label Preeti Goyal enhances the shopping experience through several value-added services:
- Custom Tailoring: Personalized fitting and alterations to ensure perfect fit
- Design Consultation: Expert styling advice for occasion-appropriate selections
- Color Customization: Modifications to existing designs in preferred color schemes
- Size Inclusivity: Extended size range to accommodate diverse body types
- Seasonal Collections: Regular introduction of new designs aligned with fashion trends
- Fabric Options: Choice of premium fabrics for selected designs
Store/Studio Ambience
Located on the first floor in the heart of Shahpur Jat near Siri Fort, Label Preeti Goyal offers an intimate boutique shopping experience. The store ambience reflects the brand's design philosophy - a perfect blend of traditional aesthetics and modern comfort. The well-organized display allows customers to appreciate the intricate details of each garment, while the comfortable seating area provides a relaxed environment for consultation and selection.
The boutique's location in Shahpur Jat's bustling fashion district adds to the overall shopping experience, allowing customers to explore multiple designer stores in a single visit while enjoying the area's unique artistic atmosphere.
Reviews
Customer feedback consistently highlights several key strengths of Label Preeti Goyal:
Quality Appreciation: Customers frequently praise the exceptional quality of fabrics and craftsmanship, noting that garments retain their beauty and structure even after multiple uses.
Design Innovation: Many reviews emphasize the brand's ability to create unique pieces that stand out while remaining elegant and tasteful.
Customer Service: The personalized attention and styling advice provided by the team receives regular commendation from satisfied customers.
Value Proposition: Clients appreciate the balance between quality, design, and pricing, often noting that the investment in a Just 3 Preety garment proves worthwhile over time.
Fit and Comfort: The brand's attention to proper fitting and comfortable wear receives consistent positive feedback, particularly important for special occasion garments.
Contact Information
Phone: 9717772363
Email: justpreety@j3p.in
Address: 253, First Floor, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049
Business Hours: 10:00 AM - 7:00 PM (Daily)
Location Benefits:
- Easy accessibility from Hauz Khas Metro Station (Yellow Line)
- Central location in Shahpur Jat's main fashion district
- Convenient parking facilities available in the area
- Proximity to other designer boutiques and cafes
Social Media Presence
Instagram: @preetigoyalofficial
The brand maintains an active social media presence showcasing latest collections, styling inspiration, and behind-the-scenes glimpses of the design process. Customers can stay updated on new arrivals, seasonal collections, and styling tips through the official Instagram handle.
FAQs
Q: What is the best time to visit Label Preeti Goyal for bridal shopping? A: For bridal shopping, it's recommended to visit at least 3-4 months before your wedding date. This allows adequate time for customizations, fittings, and any necessary alterations. The store operates from 10:00 AM to 7:00 PM daily.
Q: Does Label Preeti Goyal offer customization services? A: Yes, the boutique offers various customization options including color modifications, size adjustments, and design personalization. Custom orders require advance booking and consultation with the design team.
Q: What is the typical delivery time for custom orders? A: Custom orders generally require 2-4 weeks depending on the complexity of the design and current order volume. During wedding season (October-March), it's advisable to place orders well in advance.
Q: Are there exchange and return policies available? A: The store has specific policies for exchanges and returns, particularly for custom-made items. It's recommended to discuss these details during the purchase consultation to understand the terms clearly.
Q: Does the store cater to plus-size requirements? A: Yes, Label Preeti Goyal offers an inclusive size range and can accommodate various body types through their custom tailoring services. Consultation with the team helps determine the best options for individual requirements.
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